BRIEF
Inspiring Tie Production is central India's premium digital marketing company. Also known for Event Curation & Artists | Celebrity Management. They sought to differentiate themselves from the competition. They wanted their visual style to be energetic, iconic, memorable and have a representation of “Tie” in the logo.

SOLUTION
After discussing multiple directions for the brand with the client, we decided to go with the best direction and agreed on a mark that is iconic, simple and reflects the character of the brand with its bold and energetic colour palette. Star was used as the main element of the logo, to give an iconic feel to the brand. Along with the tie element, I had also used the letter “i” and “T” from the brand to add uniqueness, while still maintaining the simplicity of the logo.

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