P&G’s Consumer and Health brand, Whisper & Livogen, collaborated to educate students and parents about the importance of iron in maintaining a healthy menstrual cycle.
Project Brief:
The campaign aimed to reach a large number of schools, highlighting the crucial role of iron in the diet.
Agency Services:
Campaign Strategy
On-Site Visits Coordination
Communication & Marketing Asset Development
Project Execution:
We executed the #BeAnIronWoman campaign by planning on-site visits to over 200 schools and creating various communication and marketing materials. A key element was an animated video designed to educate students about the menstrual cycle and the necessity of iron, encouraging them to "become an iron woman."
My Role:
I led the art direction, created illustrations, and developed the storyboard for the animated video.
