Botim, owned by Astra Tech, is the UAE’s leading voice and video calling app, now offering a new money transfer feature in partnership with Moneygram.
Project Brief:
To celebrate the launch of the "Ultra app," which serves as an all-in-one solution for various user needs, Botim aimed for a grand introduction.
Agency Services:
Campaign Strategy
Social Media Management
Video Production
Influencer Management
Event Coverage
Project Execution:
We conceptualized and storyboarded an animated video specifically designed for the Burj Khalifa’s iconic LED display. The objective was to create eye-catching visuals that would captivate and engage viewers, showcasing the new app features in a spectacular fashion.
My Role:
I was responsible for designing the storyboard for the launch video, ensuring a seamless and impactful visual narrative.
Outcome:
The animation successfully drew attention, enhancing Botim’s brand presence and highlighting its new capabilities to a broad audience.
